OVERCOMING THE CHALLENGES
We live by the saying “Once you stop learning, you start dying” - Albert Einstein. We have learned so much and continue to learn and grow with challenges. The world in 2020 and 2021 and bleeding into 2022 were rough, the long term effects will haunt us for years to come. We have no choice but to keep moving forward. We value the feedback from customers to see how and where we can improve. Without our customer feedback, we will not succeed.
CONNEX-ING THE DOTS
Since the beginning of this journey, the end goal was and is to have a whole eco-system of lights that could not only dance to the music but work for the customer. Off-roading has exploded in popularity over the last decade including legalizing SxS for street riding, but as with other government mandates they make the rules.
We wanted to give the customer a chance to legalize his ride in style. This is beyond your old fashioned turn signal system, we set out to create something that does not exist. We are pushing the limits of this technology farther than they have ever been pushed before. This has come with challenges, triumphs, and changes; we are working to exceed our customers' expectations as well as our own.
THIS IS NOT A DRILL
After months of searching for the right space to make this dream a reality, Josh was able to secure a great location that included everything he needed. The space was quickly filled with components, machinery, and a flash of what the future held.
TWO IS BETTER THAN ONE
Not everyone wants to run lights that are dancing to the music, so we wanted something a little more subtle for those folks who want a great accent to their machine, truck, car, motorcycle, etc. We initially looked at our competitors who were doing single color rock lights, but two is always better than one. This idea sent us down a path to create our Diamond Duo series that allows a customer to run white PLUS an accent color.
BOOST IT OR LOSE IT
After introducing the RGB rock lights, we realized that if someone wanted to power 8 or more rock lights, whips, halos, mirrors...what did it need? In the words of Tim the Toolman Taylor "MORE POWER!" We would not accept limiting our customers' dreams of being seen from outer space. With additional development into boosting boards and components, we developed our Rhino Boost™ technology. So powerful it must be handled with care.
No Looking Back
After working on this passion in his garage on nights, weekends, and any other time he could handle, Josh made the leap into a full-time business. There is no looking back; only forward to more products, innovation, and passion.
Rock Lights Rev 1
We finished our first version of our RGB Rock Lights and the result was better than what we even imagined. An awesome display of lighting and some sick syncing with our Whips. It was a party just watching them bounce with the music.
With Rhino whips being the thickest and heaviest whips, that comes with a large ask for your springs. Nothing on the market was able to withstand the weight of our whips, so we began developing our own springs to support the weight our whips demand and deserve.
Learning quickly branding is everything, we worked feverishly to get our name out into the market. We introduced additional product branding into the Whips to ensure people who saw our product would know the brand.
RGB Rock Light Development
We knew that customers wanted a syncing lighting system so we started our development on our Addressable RGB Rock Lights.
Improved Heat Shrink
We quickly improved the quaility of components we used by upgrading our clear heatshrink to a state of the art uv resistant product.
Locking Key Base 2.0
After quick feedback from customers we improved upon our design and added a keyed locking system. We also adjusted the size to keep the base as compact as possible.
Rhino Whips 2.0
After many designs and iterations of a quick disconnect system Rhino Lights introduced Rhino Whips 2.0 introduced the built-in quick disconnect mounting system.
LED Strip Manufacturing
We did our first large scale led strip manufacturing run using custom engineered components as well as a special high quality UV blend clear to protect from the elements.
Hired an Engineer
Josh quickly learned to be different he had to do what others won't. So he hired an engineer to work with to develop his own products.
Josh built his first prototype whip light in his garage using off the shelf parts.